This course is part of the Interantional Week 24 in Wolfsburg, Germany.
Brands are strategic assets that drive business growth and company value. This course is designed to provide students with a practical understanding of the tools and strategies of successful brand management. The course will emphasize the application of brand concepts and the development of actionable brand management plans.
- Teacher: Florian Kirchhoff
- Teacher: Elisabeth Uta
This course is part of the Internationale Week 24 in Wolfsburg, Germany.
The course is a chance for to learn more about issues in the Global Economy that affect all countries, whether in Germany, the United States, the UK, China, or anywhere. There are three topics that will be covered: Trade between countries, the exchange rates, and the impact of inflation on the global economy. Each topic will be discussed from the perspective of several historical and current events. For example, the discussion covers the hyperinflation in Germany in 1923, and the recent event where the U.S. Government nearly defaulted on its debts
- Teacher: Burkhard Breig
- Teacher: Elisabeth Uta
This course is part of the International Week 24 in Wolfsburg, Germany.
The course will provide knowledge about the background of global problems, exploring the problems of different areas (tourism, ransport, nature, economy). After learning about the problems the students will be searching for and presenting local projects that provide local and sustainable solutions to global challenges.
- Teacher: Gabriela Bender
- Teacher: Elisabeth Uta
This course is part of the International Week 24 in Wolfsburg, Germany.
The course explores and seeks to draw attention to the role of leadership in addressing contemporary work place and organizational issues. It challenges students to the tools of effective leadership communication, team building, decision making and problem solving. Applying a variety of teaching methods, students will have fun in understanding these essential elements of leadership and engage in practical ways of leading. Students should, at the end of the course be able to demonstrate these key leadership abilities.
- Teacher: Bettina Berthold-Löffler
- Teacher: Claudia Dinse-Ferenczi
- Teacher: Elisabeth Uta
This course is part of the International Week 24 in Wolfsburg, Germany.
The course introduces students to the skills needed to create effective, customer-centric websites that enhance an organization’s digital presence. Students will learn to use content management systems for building and launching websites, focusing on conversion rate optimization and usability. Additionally, the course introduces fundamental theories of visual communication, essential for crafting graphics that captivate and effectively convey marketing messages.
Students will also be introduced to the complexities of user experience, employing techniques for usability testing and analysis to gain insights into user interactions. Through practical tools and hands-on projects, students will enhance their understanding of user behaviours and preferences and apply these insights to develop engaging, effective, and memorable digital content
- Teacher: Kerstin Kubik-Wenzel
- Teacher: Elisabeth Uta