This course is part of the International Week 24 in Wolfsburg, Germany.
The course introduces students to the skills needed to create effective, customer-centric websites that enhance an organization’s digital presence. Students will learn to use content management systems for building and launching websites, focusing on conversion rate optimization and usability. Additionally, the course introduces fundamental theories of visual communication, essential for crafting graphics that captivate and effectively convey marketing messages.
Students will also be introduced to the complexities of user experience, employing techniques for usability testing and analysis to gain insights into user interactions. Through practical tools and hands-on projects, students will enhance their understanding of user behaviours and preferences and apply these insights to develop engaging, effective, and memorable digital content
- Teacher: Kerstin Kubik-Wenzel
- Teacher: Elisabeth Uta